Olum blog
Ideas for showing up in AI search.
Guides, research, and playbooks on generative engine optimization and making your business easier for AI to understand, trust, and surface.
Latest articles
Fresh thinking on AI visibility and answer-engine optimization.
ResearchJul 2026
How ChatGPT, Perplexity, and Gemini pick what to cite
The signals AI models weigh when deciding which businesses to surface and reference.
GuideJul 2026
What is answer engine optimization (AEO)?
How optimizing for AI answer engines differs from classic SEO — and where to start.
How-toJun 2026
Make your pages machine readable
Schema, metadata, internal linking, and structure that help AI systems understand you.
PlaybookJun 2026
Tracking brand presence across AI answers
A practical framework for measuring where and how often you show up in AI search.
GrowthJun 2026
Turning demand signals into content
Find the real prompts buyers ask AI, then turn the strongest into pages that convert.
AgenciesMay 2026
GEO for agencies: run AI visibility for every client
How agencies operationalize generative engine optimization across a portfolio of brands.